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A five-day Immersion Course for Strategic Planners in Marketing & Advertising Boot Camp can make a dramatic difference to both your work and personal life. Not only will you be instructed by industry leaders, but you will also form close ties with fellow delegates, giving you a strong support network for the future. The Boot Camp difference... You will feel and act different after camp. We will leverage your personal strengths, so that you can deliver your strategic insights clearly and concisely. You will feel a level of confidence that is justified, due to your depth of understanding of all strategic principles combined with a keener understanding of the practical implications of branding. Although most delegates are degreed, this is not a prerequisite for attendance. Boot Camp covers all key areas for effective strategic planning This includes; 'Comstrat' construction, effective data review and extraction, advanced presentation and communication skills, the role of research, brand strategies - tools & tips, CBBE, positioning, brand salience, imagery and resonance, brand equity measurement & management, designing and implementing branding strategies, reinforcing and revitalizing brands, new business pitching, conceptualising, how to take and give a brief as well as the critical factors that influence your client. Who should attend? Strategic Planners, Business and Account directors, Brand and Marketing Managers, Creative Directors and other professionals who need to kickstart a career in Strategic Planning. Boot Camp for Strategic Planners in Advertising and Marketing. 7 - 12 December 2003, Hertford Hotel, Lanseria, Johannesburg. Course fee : R15 000, which includes all instruction materials, prescribed works, meals, accommodation and treats & delights (to alleviate the pain). Discounts : R1 000 off for each additional delegate from the same firm. Please note : Delegates will not be allowed to leave the premises, except for group field visits, serious emergencies or if they should wish to retire from the course. Single rooms will be allocated on a first pay first served basis. Our application for SETA accreditation is currently in the 'intent phase'. Further information at www.serviceseta.org.za or our section “What to tell HR and Finance”. |
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