Morkels – Your Two Year Guarantee Store!

Morkels was established in South Africa in 1937 and was bought by the JD Group in 2003. Morkels is well known for its famous jiggle “your two year guarantee store”, on all furniture sold by the merchant. The products are very affordable and the service is provided by dedicated professional staff.

The furniture store offers an exceptional shopping & after sales experience throughout its one hundred and eighteen Morkels stores in South Africa. The company’s primary focus is on providing branded high quality merchandise for “aspirational consumers”

Lead by their dynamic, self motivated and experienced (19 years in the retail industry) Chief Executive Officer Lindsay Mentor (IPM Dip CPIR), Morkels has managed to position itself in the industry as a supplier of high quality furniture and carrier of well known brands. Business for the chain store is brisk and it proud to be one of the first companies in South Africa to comply with the National Credit Act. This makes Morkels a responsible leader

Future business outlook for Morkels

Morkels is currently sourcing & considering new sites for business unit opportunities. The group realizes that trading conditions will be tougher than there have ever been this year due to the high number of new comers into the furniture, financial services and appliance sector. The company seeks to be in the forefront in actively pursuing back end integration with the Group’s Electric Express Chain. This will help focus on debtors, human resources and logistics processes for both furniture store chains, by combining methods of good leadership and objectively designed technology & applications.

Morkels management believe that 2008 will be a great year for the company as its strategically positioned to bring another solid year of performance that meets and exceeds its consumers’ expectations. Morkels will carry on being the South African consumer’s destination of choice for high quality household furniture, appliances, visual, audio products & services.






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